Richberry Group in British Columbia: History, What It Raises, How It Makes Money and How to Contact It
Profile updated November 2026
Richberry Group of Companies is a Richmond, British Columbia cranberry grower led by president and CEO Peter Dhillon, whom the Richmond News called a driving force in Canada's cranberry industry. Dhillon was inducted into the Canadian Agricultural Hall of Fame in 2018 and the Business Laureates of BC Hall of Fame in 2022.
| Location | Richmond, British Columbia, with operations in BC and Quebec |
|---|---|
| Founded | Second-generation family business; described as 35 years old in 2022 (Richmond News) |
| Sectors | cranberries; grower-owner of the Ocean Spray cooperative |
| Scale | 238 acres of cranberry fields in east Richmond and a 352-acre farm south of the Pitt River (Richmond News, 2018) |
| Why it is notable | Described as the largest cranberry grower in Canada; Peter Dhillon inducted into the Canadian Agricultural Hall of Fame (2018) |
| Ownership | Dhillon family; Peter Dhillon is president and CEO |
| Official website | Richmond News report on Peter Dhillon's induction (no official Richberry website found) |
History of Richberry Group
The Richmond News describes Peter Dhillon as a second-generation farmer who grew up working in the bog beside his parents. A 2022 report on his induction into the Business Laureates of BC Hall of Fame, run by Junior Achievement of British Columbia, says the family business has operated for 35 years and grows cranberries in British Columbia and Quebec.
His recognition grew over several years. In 2018 he was one of five inductees chosen from 11 nominees for the Canadian Agricultural Hall of Fame, with a ceremony in Toronto. The Richmond News describes him as one of the largest shareholders of Ocean Spray and its first non-American board chair, and a 2022 report says he was appointed chair in March 2014.
What Richberry Group Grows and Raises
The Richmond News reported in 2018 that Richberry farms 238 acres of cranberry fields in east Richmond plus a 352-acre farm south of the Pitt River in BC, and called the group the largest cranberry grower in Canada. The company also grows cranberries in Quebec.
Cranberries in BC are a Fraser Valley industry. The BC Cranberry Marketing Commission reports about 6,500 acres, 75 farm families and more than one million barrels in 2020, with about 12 percent of the North American crop and shipments to customers in Mexico, France, Germany, Australia and England.
How Richberry Group Makes Money
Cranberry growing
Berries are the core business. Richberry's fields in Richmond and beyond give it volume across several sites, which helps spread weather and yield risk.
Cooperative membership
Dhillon is a member of the Ocean Spray cooperative, which the Richmond News describes as grower-owned. Cooperative membership gives a grower an established processor and brand for the crop.
Business leadership
Dhillon has also served on boards including the Vancouver Airport Authority and Simon Fraser University, per the Richmond News, linking the farm's profile to the wider business community.
Farm Insight: What Other Operators Can Learn from Richberry Group
Scale through multiple sites. Growing in both BC and Quebec spreads risk from weather and local market swings. Cranberry growers can consider geographic spread once their home operation is strong.
Use cooperative influence. A grower who serves on the board of a cooperative helps shape pricing, processing and market access for the whole membership, as Dhillon's chair role shows.
Cranberry growers flood their fields on purpose and then ask the berries to float politely to the surface, which is the closest farming gets to a pool party. For readers who like farm satire, farm humor, ranch humor and farm jokes about bogs, berries and board meetings, farm.FM has the sauce. In Richmond, Richberry keeps its mind on harvest and the cooperative.
Part newsroom, part radio dial, farm.FM bills itself as America's first satirical farm site and plays Tractor Tunes, its country music for farmers. Browse a farm.FM writer's back catalog to see the style.
How to Contact Richberry Group
No official website, address, phone or email was found in the sources reviewed, so none is published here. The Richmond News coverage is the best verified public page. Details checked November 2026.
Richberry Group Sources and Agriculture Authority Links
- Richmond News on the 2022 Hall of Fame - Report on the Business Laureates of BC induction
- Richmond News on the Canadian Agricultural Hall of Fame - 2018 coverage with acreage and Ocean Spray role
- BC Cranberry Marketing Commission - Provincial grower commission facts on acreage, growers and markets
- BC Ministry of Agriculture berries poster - Provincial background on BC berry growing
- Richmond News on the cranberry crop - Local coverage of Richmond's cranberry harvest
Richberry Group FAQ
Where does Richberry Group grow cranberries?
In Richmond and the Pitt River area of British Columbia, and also in Quebec, per Richmond News reports.
Who leads Richberry Group?
Peter Dhillon is president and CEO.
What honours has Peter Dhillon received?
He was inducted into the Canadian Agricultural Hall of Fame in 2018 and the Business Laureates of BC Hall of Fame in 2022.
How big is the BC cranberry industry?
The BC Cranberry Marketing Commission reports about 6,500 acres and 75 farm families.
Richberry Group shows how a family cranberry operation can grow across provinces and into cooperative leadership. For more operations across the province, see the British Columbia farms guide on this site.