Holbrook Seed Potatoes in Montana: History, What It Grows, How It Makes Money and How to Contact It
Profile updated November 2026
Holbrook Seed Potatoes is a Ruby Valley farm at Twin Bridges, Montana, run by Laci and Scott Holbrook, where Laci is a fourth-generation Montana potato grower. The farm raises first-generation certified seed on about 70 acres in 31 varieties, selling to commercial growers, other Montana seed growers and home gardeners.
| Location | Twin Bridges, Ruby Valley, southwestern Montana |
|---|---|
| Founded | Laci's great-grandfather began growing seed potatoes near Twin Bridges in the early 1900s; exact founding year not published |
| Sectors | Certified seed potatoes; garden varieties; chip and specialty types |
| Scale | About 70 acres and as many as a million plants; 31 varieties (Potato Grower, 2019) |
| Why it is notable | Multi-generation seed family; supplies other Montana certified seed growers; crop monitored by the Montana State University Potato Lab |
| Ownership | Laci and Scott Holbrook and family |
| Official website | Holbrook Seed Potatoes official site |
History of Holbrook Seed Potatoes
Laci Holbrook's great-grandfather, Guy George, emigrated from Italy in the early 1900s and farmed at Waterloo, north of Twin Bridges, where he was among the first in the area to grow seed potatoes. Potato Grower reported in 2019 that the family has continued the tradition for about a century.
Scott Holbrook grew up on Idaho dairy farms and worked in law enforcement before joining the farm. The couple run it with their two young sons.
What Holbrook Seed Potatoes Grows and Raises
Seed potatoes are grown to be planted, not eaten, so the work is about clean, true-to-type tubers. The Holbrooks raise first-generation certified seed and track disease and plant vigor using family units, with the Montana State University Potato Lab monitoring the crop. Montana Extension materials describe the state's certification standards as some of the most rigorous in the industry.
The variety list is wide: Russet Burbank is the largest lot at about nine acres, along with Yukon Gem, Payette, Red Pontiac, Huckleberry Gold, NorDonna, four or five chip varieties and specialty fingerlings. The farm says it plants according to customer demand.
How Holbrook Seed Potatoes Makes Money
Certified seed to other seed growers
Much of the farm's seed, including the Russet Burbank lot, goes to other Montana certified seed growers, who multiply it for later generations.
Commercial growers
Commercial potato growers buy first-generation seed to start their own crops, which makes clean seed a repeat annual purchase.
Garden varieties for home gardeners
The farm specializes in garden varieties, giving it a retail-style outlet for small lots such as fingerlings and colored types.
Farm Insight: What Other Operators Can Learn from Holbrook Seed Potatoes
Sell into your own industry. Supplying seed to other seed growers makes the farm a link in the supply chain, and its customers depend on its disease record year after year.
Let demand set the planting plan. Growing 31 varieties would be risky without orders, but matching acreage to what customers ask for keeps the variety list a strength rather than a storage problem.
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How to Contact Holbrook Seed Potatoes
Website: https://www.holbrookseedpotatoes.com/
Website as reported by NBC Montana, November 2026. No street address, phone or email was available in the sources reviewed; use the website to ask about seed varieties and ordering.
Holbrook Seed Potatoes Sources and Agriculture Authority Links
- Holbrook Seed Potatoes - Official site named in NBC Montana coverage
- Potato Grower - Montana family continues strong seed tradition
- NBC Montana - Family seed potato farm grows 31 varieties
- Montana State University Extension - Seed potato certification overview
- MSU Extension plant sciences - Potato information from Montana State University
Holbrook Seed Potatoes FAQ
Where is Holbrook Seed Potatoes?
It is in Twin Bridges, in the Ruby Valley of southwestern Montana.
What does the farm grow?
It grows first-generation certified seed potatoes in 31 varieties on about 70 acres, as reported in 2019.
Who buys the seed?
Commercial growers, home gardeners and other Montana certified seed growers.
Who runs the farm?
Laci and Scott Holbrook, with Laci representing the fourth generation of her family in Montana potatoes.
Holbrook Seed Potatoes shows how a specialized, disease-conscious crop can sustain a small family farm across four generations by serving the industry's own growers. For more notable operations and practical guidance on markets, programs and credit, see the Montana farms guide.