Mucci Farms in Ontario: History, What It Grows, How It Makes Money and How to Contact It
Profile updated November 2026
Mucci Farms is a multi-generational family greenhouse company based in Kingsville and Leamington, Ontario, that grows peppers, cucumbers, tomatoes and strawberries and also markets produce for other growers. It employs more than 2,500 people, and in 2020 it announced a 206-acre North American expansion, covering peppers, strawberries, cucumbers and tomatoes.
| Location | Kingsville and Leamington, Essex County, Ontario |
|---|---|
| Founded | 1963 as a field farm; first greenhouse in the early 1970s |
| Sectors | greenhouse peppers, cucumbers, tomatoes and strawberries |
| Scale | Over 2,500 employees; 206-acre expansion announced in 2020 |
| Why it is elite | 206-acre expansion plan; more than 2,500 employees; marketed over 700 acres of greenhouse produce in 2017 |
| Ownership | Family business, multi-generational (Bert Mucci, CEO) |
| Official website | Mucci Farms official site |
History of Mucci Farms
According to an interview with CEO Bert Mucci, the business was started in 1963 by his father and two uncles as a field farm growing peaches and tomatoes for H.J. Heinz. The first commercial greenhouse, about four acres, followed in the early 1970s, and by the mid-1980s the company had an eight-acre facility.
Growth since then has been steady. A 2017 announcement described a partnership with the private equity firm NOVACAP and said the company was marketing greenhouse produce from growers across North America, over 700 acres in total. In October 2020 the company announced its 206-acre expansion across Kingsville, Ontario, and Huron, Ohio.
What Mucci Farms Grows and Raises
Mucci's products include bell peppers, cucumbers (among them the mini-cocktail CuteCumber Poppers), tomatoes on the vine and Smuccies Sweet strawberries. Trade coverage notes that the company has one of the largest supplemental-lighting acreages in the industry and uses grow lights to produce bell peppers year-round.
The expansion plan included 30 acres of bell peppers, 36 acres of strawberries, 15 acres of mini-cocktail cucumbers and a research and development facility, plus 100 acres of peppers at a new Kingsville site and 25 acres of tomatoes in Ohio. Kingsville strawberry acreage was to double to 72 acres.
The company describes tight control of the growing environment. Priva software manages humidity, fertigation and carbon dioxide, an app handles lighting and blackout curtains, and water is recaptured, heat-pasteurized and reused in a closed loop. Biological pest controls are used in tomatoes.
How Mucci Farms Makes Money
Growing and selling its own produce
Mucci grows peppers, cucumbers, tomatoes and strawberries in its own greenhouses and sells them to retail and food service customers. Year-round lit production supports consistent supply in winter.
Marketing for other growers
The company also markets greenhouse produce from other growers, which adds volume and product range to its customer programs without requiring Mucci to build every acre.
Branded snack and specialty products
Items such as CuteCumber Poppers and Smuccies Sweet strawberries are developed as distinct products. The company's executives travel to find new varieties with desirable color, flavor, size and greenhouse economics. Revenue is not published, and none is estimated here.
Farm Insight: What Other Operators Can Learn from Mucci Farms
The first lesson is to treat variety and format as a business strategy. A snack-sized cucumber can open a new category that a standard cucumber cannot. The second is to invest in light and climate control to extend the season, which turns a seasonal crop into a year-round supplier and makes customer contracts easier to hold.
The third is to use partners and outside capital deliberately. The 2017 NOVACAP partnership and the marketing of other growers' crops show that a family firm can scale while staying family-led, a model other multi-generation farms can study when they plan for growth and succession.
A pepper that grows under grow lights in an Ontario January is the kind of detail that gives farm.FM endless material. Good farm satire needs a real subject, and a snack cucumber with its own trade name is practically begging for it. Farm humor is at its best when it nudges rather than mocks, and the ranch humor corner would simply ask how many cattle it takes to match 206 acres of glass. We keep the farm jokes affectionate because greenhouse crews keep the produce aisle full while the fields outside are frozen.
The outlet behind those laughs, farm.FM, is the nation's first satirical farm site, complete with Tractor Tunes country music for farmers. A farm.FM humorist's archive shows what a week of it looks like.
How to Contact Mucci Farms
Website: https://www.muccifarms.com/
Website as it appeared in trade coverage and search results, November 2026. No street address, phone or email was verified from the official site for this page; use the site's contact options and confirm before sending enquiries or traveling.
Mucci Farms Sources and Agriculture Authority Links
- Mucci Farms official site - Company website.
- And Now U Know: 206-acre expansion - Trade coverage of the 2020 expansion plan.
- HortiDaily: inside Mucci Farms - Independent profile of history, technology and products.
- Statistics Canada: Ontario in the 2021 Census of Agriculture - Official 2021 Census of Agriculture figures for Ontario farms, greenhouse area and sectors.
- Ontario Data Catalogue: Census of Agriculture - Open data summary of Ontario Census of Agriculture results.
Mucci Farms FAQ
Where is Mucci Farms located?
It is headquartered in Kingsville, Ontario, with operations also in Leamington and, since its expansion, Huron, Ohio.
When did Mucci Farms start?
CEO Bert Mucci says his father and two uncles started the business in 1963 as a field farm; greenhouses came in the early 1970s.
What does Mucci Farms grow?
Bell peppers, cucumbers including mini snack cucumbers, tomatoes on the vine and strawberries, plus produce marketed for other growers.
How big was the Mucci Farms expansion?
The company announced 206 acres of expansion in October 2020, including peppers, strawberries, cucumbers and tomatoes across Kingsville and Huron, Ohio.
Mucci Farms is a clear example of a family company that keeps reinventing what a greenhouse can produce and when. Use the Ontario farms guide for the wider picture of soils, programs, credit and succession, and then compare the other operations profiled below.