Cultures Gen V in Quebec: History, What It Grows, How It Makes Money and How to Contact It
Profile updated November 2026
Cultures Gen V is a Terrault family greenhouse company that its law firm says became the largest diversified greenhouse grower in Quebec at 36 hectares after buying Serres Royales in July 2023. It produces about 11,500 tons of fresh produce and 34 million heads of lettuce a year, according to Organic Produce Network.
| Location | Quebec (four greenhouse sites) |
|---|---|
| Founded | 1987, per Organic Produce Network |
| Sectors | hydroponic lettuce; cucumbers; peppers; tomatoes; organic lines |
| Scale | About 3.2 million sq ft of greenhouse; 11,500 tons of produce and 34 million heads of lettuce a year (Organic Produce Network); 36 ha after 2023 deal (Lavery) |
| Why it is elite | Described by Lavery as Quebec's largest diversified greenhouse grower |
| Ownership | Terrault family; Investissement Quebec and Fondaction announced as partners in an expansion release |
| Official website | Cultures Gen V official site |
History of Cultures Gen V
Organic Produce Network says the company started in 1987 as a project for families who wanted to grow vegetables in technologically advanced greenhouses, and that the Terrault family has led Eastern North American greenhouse production for over three decades. A second generation, including Valerie Terrault in sales and marketing, now leads the business.
The company launched the Gen V name by uniting the Mirabel lettuce and VOG organic vegetable brands. On July 4, 2023 it announced the acquisition of Serres Royales, adding 9 hectares of tomatoes and bringing total greenhouse area to 36 hectares, according to Lavery, the law firm that advised on the deal. Newswire headlines also record Investissement Quebec and Fondaction becoming partners to support its expansion.
What Cultures Gen V Grows and Raises
The company grows lettuces, cucumbers, peppers and tomatoes, including organic lines, in hydroponic greenhouses heated with biomass energy. Organic Produce Network reports about 100 acres of land, 3.2 million square feet of greenhouse across four locations and 22 acres of tomatoes in Saint-Jerome, and uses 85 percent less water than outdoor crops.
Produce is sold in Ontario, Eastern Canada and the United States, and the clamshell packaging uses recycled RPET #1 plastic. Greenhouse and nursery operations were 6.4 percent of Quebec farm revenue and 4.1 percent of farms in the 2021 Census of Agriculture, so Gen V sits in a small but high-value segment.
How Cultures Gen V Makes Money
Branded greenhouse produce
Gen V sells hydroponic lettuce, cucumbers, peppers and tomatoes under its own brands, including the full-head hydroponic lettuce that is its most popular item.
Organic lines
Organic production, including the VOG heritage, serves a premium category and is a stated focus.
Export and growth by acquisition
Sales reach Ontario, Eastern Canada and the US. The Serres Royales purchase added tomato capacity to widen the product range.
Farm Insight: What Other Operators Can Learn from Cultures Gen V
Greenhouse growers can add capacity and variety by buying a neighbour's facilities when it fits the product line. Biomass heating and water savings are practical selling points as well as cost controls.
Unifying two brands under one name made a simpler shelf identity. Bringing in public-sector and fund partners can help finance expansion.
A lettuce head grown without a drop of rain is a modern marvel. At farm.FM the farm satire team admires a greenhouse where the weather is optional, since nothing breaks the farm humor like a blizzard-proof tomato. Real ranch humor is wasted on a hydroponic lettuce, but the farm jokes about 34 million heads of it write themselves. The staff would like the lettuce to know that they are, quite literally, impressed.
If the name is new to you, farm.FM is the nation's first satirical farm site, with Tractor Tunes country music for farmers on the side. One of its regular writers keeps a whole archive of stories like that.
How to Contact Cultures Gen V
Website: https://gen-v.com/
No address, phone or email was confirmed on the official site in this research, so none is listed. Check gen-v.com for current contacts.
Cultures Gen V Sources and Agriculture Authority Links
- Cultures Gen V official site - Company site
- Lavery on the Serres Royales acquisition - July 2023 deal and 36 hectare total
- Organic Produce Network profile - History, scale and growing methods
- Statistics Canada 2021 Census of Agriculture, Quebec - Greenhouse share of Quebec farms and revenue
- MAPAQ agriculture statistics - Quebec ministry data on agricultural sectors
Cultures Gen V FAQ
What is Cultures Gen V?
A Quebec greenhouse grower led by the Terrault family, formed from the Mirabel and VOG brands.
How big is it?
Lavery reports 36 hectares after the 2023 Serres Royales deal; Organic Produce Network reports about 3.2 million sq ft of greenhouse.
What does it grow?
Lettuce, cucumbers, peppers and tomatoes, including organic lines.
Where does it sell?
Ontario, Eastern Canada and the United States.
Cultures Gen V shows how a family greenhouse business can grow through brand building, biomass heating and acquisition. See our Quebec farms guide and the other profiled operations for more.