Vegpro International in Quebec: History, Farms, How It Makes Money and How to Find It
Profile updated November 2026
Vegpro International is a grower-owned vegetable group in Sherrington, Quebec, that sells salads and vegetables under the Fresh Attitude brand. Its website lists Quebec farms of 500 to more than 2,000 acres, plus farms in Florida and British Columbia and a salad plant of more than 260,000 square feet at Sherrington.
| Location | Sherrington, Quebec, with farms in Napierville and elsewhere in Quebec, plus Florida and British Columbia |
|---|---|
| Founded | Partner farms date from 1958 (Delfland) and 1979 (Hotte & Van Winden); the Sherrington salad plant opened in 2007 |
| Sectors | lettuce; mesclun; carrots; onions; shallots; ready-to-eat salads |
| Scale | Vert Nature over 2,000 acres; Delfland over 1,000 acres; Hotte & Van Winden about 750 acres (Fresh Attitude website) |
| Why it is notable | One of Quebec's largest lettuce growers; also produces packaged salad kits and exports to the United States |
| Ownership | Grower partners, including the Van Winden family (third generation) |
| Official website | Fresh Attitude (Attitude Fraiche) official site |
History of Vegpro International
Fresh Attitude's own history page says the brand grew out of a union of farmers with more than three generations of experience. It dates Delfland to 1958, Hotte & Van Winden to 1979, Marachers JPL Guerin et Fils to 1983 and Vert Nature to 2000. Salade Etcetera!, the Sherrington packing plant, was inaugurated in 2007, and the group acquired CAMS, a carrot and onion facility, in 2010.
The Florida plant expanded in 2010, and Coldstream, British Columbia, and the Okanagan farm began in spring 2018. The Packer (2019) described Vegpro as one of the province's largest lettuce growers, run by Francois Van Winden and his father Gerry, with four Quebec farms plus operations in Florida and British Columbia.
What Vegpro International Grows and Raises
The group grows iceberg and romaine lettuce, mesclun, carrots, onions and shallots. Vert Nature is mostly mesclun and serves as a research hub that tests 200 new varieties a year, according to the website. Marachers JPL Guerin grows iceberg, romaine, onions, carrots and cauliflower and has a one-acre greenhouse for transplants.
The Sherrington plant runs 18 hours a day, seven days a week, and includes housing for foreign workers. The Packer reports that Hotte & Van Winden farms 780 acres in Napierville and sends about 20 percent of its output to Vegpro for bagging, with about 75 percent going to the U.S. Muck and mineral soils in the Napierville area suit lettuce and onions.
How Vegpro International Makes Money
Packaged salads and fresh lettuce
The website lists ready-to-eat salad kits, fresh mesclun and fresh lettuces as its core products, sold under the Fresh Attitude brand through retailers.
Carrots, onions and shallots
The group also packs carrots and onions through CAMS and holds shares in the co-packers SAPEC (carrots) and Onipro (onions). Fresh Attitude also markets dry shallots.
Year-round supply from several regions
Farms in Florida and British Columbia give the group winter and western supply, and trusted partner farms in Yuma, Arizona, and Salinas, California, add mesclun in spring and fall. All outside produce is inspected on arrival, according to the site.
Farm Insight: What Other Operators Can Learn from Vegpro International
Share the packing, not the fields. Each partner farm keeps its own land and crops while the group owns the packing plant and brand, which spreads the cost of expensive equipment and gives growers a shared route to retailers.
Follow the season. Adding farms in Florida and British Columbia gave Vegpro a longer supply calendar, which matters to retailers who want year-round salad. Research on varieties and disease detection, including the PRISM network, helps growers stay ahead of problems.
A salad plant that runs 18 hours a day, seven days a week, is a place where the farm satire team at farm.FM would last about three minutes before reaching for the ranch dressing. The farm humor of 200 new mesclun varieties a year practically writes itself, and the ranch humor stays pleasantly leafy. Our farm jokes about wilting are officially retired out of respect for the cold chain.
farm.FM, the nation's first satirical farm site, also runs Tractor Tunes, a country music lineup for farmers. For a sample of the writing, try the archive of one of its staff humorists.
How to Contact Vegpro International
Website: https://attitudefraiche.com/
The official site pages in the search results did not list a street address, phone or email, so none is given. Confirm contact routes on the official site before reaching out.
Vegpro International Sources and Agriculture Authority Links
- Fresh Attitude: Grown close to you - Official page on the group's farms, acreage and plants
- The Packer: Quebec family farms handle a late season - Trade coverage of Vegpro and Quebec growers
- The Packer: Quebec market reaches in and out - Trade coverage of Vegpro, Hotte & Van Winden and Delfland
- Agriculture and Agri-Food Canada on Quebec vegetable growers - 2020 federal release on growth and technology
- Quebec agricultural productions - Provincial agriculture ministry index of farm sectors
Vegpro International FAQ
What is Vegpro International?
A grower-owned group in Sherrington, Quebec, that sells lettuce, mesclun, carrots, onions and salad kits under the Fresh Attitude brand.
Where does it grow?
In Quebec, Florida and British Columbia, with supplementary partners in Arizona and California.
Is Delfland part of the group?
The Fresh Attitude site lists Delfland Farm among its partner farms. Delfland also has its own profile on this site.
How can I contact Vegpro?
Use the official Fresh Attitude site. No address, phone or email was listed on the pages reviewed.
Vegpro International shows how Quebec growers can pool packing, branding and research while each family keeps its own fields. See the Quebec farms guide on BestFarms.top for more notable vegetable, dairy and maple businesses.