Hoffman Farms in Oregon: History, What It Raises, How It Makes Money and How to Contact It
Profile updated November 2026
Hoffman Farms is a family farm at Sherwood, Oregon, that grew from a 104-acre potato farm started in 1983 into a diversified business with 170 acres of blueberries. A Wilco Farm Stores profile describes nine business entities, an on-farm packing facility and about 300 seasonal workers.
| Location | Sherwood, Washington County, Oregon |
|---|---|
| Founded | 1983, when Jay Hoffman started a 104-acre potato farm (Wilco) |
| Sectors | Blueberries and other berries; grass seed and rotation crops; packing; farm store; agritourism |
| Scale | 170 acres of blueberries; 30 full-time and about 300 seasonal employees (Wilco) |
| Why it is notable | Shifted from 600 acres of potatoes to blueberries and integrated packing and retail |
| Ownership | Hoffman family |
| Official website | Wilco Farm Stores member spotlight: Hoffman Farms |
History of Hoffman Farms
The Wilco profile says Jay Hoffman started a 104-acre potato farm in 1983. The potato business grew to 600 acres, sold under a private label to Portland-area retailers and to Kettle Foods for chips.
About 30 years in, Jay saw retail shifting and decided to diversify. The family planted its first blueberries in 1992, harvested the last potato crop in 2014 and, according to the profile, has managed the farm store, bakery and barbecue since 2001 through family members Kelly, Korina and Melissa.
What Hoffman Farms Grows and Raises
The profile lists 170 acres of blueberries, plus strawberries, marionberries, boysenberries, raspberries and tayberries, and rotational and seed crops such as tall fescue, wheat, crimson and red clover and sugar beet seed. Christmas trees and sweet corn are also listed.
About 30 full-time employees and roughly 300 seasonal workers run the operation, and workers hand-pick 90 percent of the blueberries. An on-farm fresh packing facility serves the family and outside growers. The family has also restored riverbank farmland to natural habitat along the Tualatin River.
How Hoffman Farms Makes Money
Packed blueberries
Blueberries are packed under a California Giant label and sold to national retail chains and the food service industry.
Farm store, bakery and u-pick
The farm store, roadside sales, bakery pies and u-pick serve the Portland metro area and add direct sales.
Packing services and byproducts
The packing facility offers co-packing for outside growers, and the farm makes erosion tubes from excess straw and runs wetland mitigation banks.
Farm Insight: What Other Operators Can Learn from Hoffman Farms
Change crops before the market changes you. Moving from potatoes to blueberries after retail shifted gave the family a high-value crop it could pack and sell.
Own the packing step. A packing facility lets a grower serve its own fruit and neighbors, and direct sales spread risk beyond wholesale.
Moving from potato chips to blueberry pies is the sort of career change every farm family secretly daydreams about during a long Oregon rain, and Sherwood has the pie case to prove it. If you like farm satire with a berry on top, farm.FM has farm humor, ranch humor and farm jokes that are best enjoyed after a long day of hand-picking.
farm.FM calls itself the nation's first satirical farm site, and between the headlines it spins Tractor Tunes, country music for farmers; a good place to start reading is this farm.FM columnist's archive.
How to Contact Hoffman Farms
Website: https://farmstore.com/co-op-member-spotlight-hoffman-farms-sherwood-or
No farm address, phone or email was found in the sources, November 2026. The profile is a Wilco member article; confirm hours and sales directly with the farm.
Hoffman Farms Sources and Agriculture Authority Links
- Wilco spotlight - Member profile of the Hoffman family farm
- Produce Market Guide listing - Produce industry directory entry
- FreshPlaza: Oregon blueberry season - Independent coverage of Oregon blueberries
- Oregon Department of Agriculture: About Oregon Agriculture - State agriculture department overview of Oregon commodities
- USDA NASS Census of Agriculture - Federal farm census data by state and county
Hoffman Farms FAQ
Where is Hoffman Farms?
At Sherwood in Washington County, Oregon.
What does it grow?
Blueberries and other berries, grass seed and rotation crops.
How many acres of blueberries?
170 acres, per the Wilco profile.
Does it sell directly to the public?
The profile lists a farm store, bakery, roadside sales and u-pick.
Hoffman Farms shows how a potato grower can move into blueberries, packing and direct sales. Read the Oregon farms guide for the climate, markets and programs that shape berry operations like this one.